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Demand For Candidates With Social Media Skills Growing

According to Wanted Analytics:  “Social media, as a skill set, has reached new levels.  Over the past year, the hiring demand for various social media skills has almost doubled, with more than 11,000 new job ads posted online during August. These skills were demanded in all functions – from Programming and Graphics Design to Marketing and Public Relations, and even HR. With demand for social media experience steadily growing – now up 94% from August 2010 – it may indicate that social media as a business tool is not a fad. As more and more businesses recognize that these web applications will be a key strategy for engaging with customers, hiring demand should continue to grow. The majority of these job ads were placed by corporate recruiters (85%), with staffing firms accounting for about 15% of job ads.”


Hiring Demand for Social Media Skills in the U.S.



Hiring demand for Social Media skills
Source: WANTED Analytics



The highest volume of new online job ads was found in New York, with more than 1,300 posted during August. Other areas that have seen high demand for social media skills were Washington, DC, Los Angeles, San Francisco, Boston, Atlanta, Seattle, San Jose, Dallas, and Philadelphia. All 10 locations have seen significant year-over-year increases, with the greatest growth see in Atlanta. Recruiters in Atlanta placed more than 350 new online job ads, 191% more than in August 2010.


The top 20 most common job titles advertised online that include “social media” in the ad include:


  1. Editor Patch
  2. Marketing Manager
  3. Marketing Director
  4. Account Executive
  5. Marketing Coordinator
  6. Web Developer
  7. Marketing Specialist
  8. Communications Manager
  9. Communications Director
  10. Marketing Communications Manager
  11. Advertising Sales
  12. Online Marketing Manager
  13. Social Media Manager
  14. Editor
  15. Communications Specialist
  16. Public Relations Manager
  17. Recruiter
  18. Web Designer
  19. Social Media Specialist
  20. Marketing Assistant
This entry was posted in College Students & New Grads, Employers, Engineering, Hiring Trends & Data, Niche: Ben Kertner, Promoting Yourself. Bookmark the permalink.