Wanted Analytics brings us this very interesting data regarding the correlation between the major advertisers for Super Bowl Sunday and hiring:
One of the most anticipated parts of the Super Bowl (besides the half time show, of course) is the commercials. There’s already been a lot of buzz about commercials during the game with sneak previews of ads being leaked online and anticipation from companies debuting on the line-up. With 30-second slots sold for a projected $3 million, did these companies hire advertising talent to produce these commercials? The 25 companies advertising during the Super Bowl that we looked at were:
|2nd Story Software||Anheuser Busch||Audi|
|Best Buy||Bridgestone Tires||CareerBuilder|
|Cash 4 Gold||Century 21 (Real Estate)||Cheverolet|
|Coca-Cola||Dannon Yogurt||Doritos (PepsiCo)|
|Hyundai||Just for Feet||Kia|
During the 2011 year, these 25 companies we looked at placed a total of 2,210 ads for marketing and advertising jobs. This is a 52% increase from hiring during all of 2010. Hiring was looking strong in the beginning of 2011, but after reaching a 4-year high in May, demand began to fall. Over just the last 90 days, these 25 companies posted about 330 ads, 5% fewer ads than the same 90-day period last year.
Hiring Demand for Advertising and Marketing Jobs by Super Bowl Advertisers
The 5 Super Bowl advertisers with the most job ads in the past 90 days are listed below. Despite over all hiring declining, 4 of the 5 companies saw year-over-year increase in advertising and marketing hiring in the past 90 days. Only 1 – E*Trade – saw a decline compared to the same 90-day period last year.
|Company||Number of Job Ads in
past 90 days
|% Change vs. 2010|
The 10 metropolitan areas that saw the most job ads for advertising jobs by these 25 companies over the past 90 days are listed below. New York City typically sees high volumes of advertising related job ads, so it isn’t surprising that it appeared at the top of the list with 51 ads and a 10% year-over-year growth. Other cities seeing increases included Minneapolis, Washington (DC), Portland, and Spokane. Recruiters in Chicago, Atlanta, and Los Angeles, however, placed fewer jobs this year than last year. Hiring by these companies in San Francisco and Phoenix over the past 90 days saw no change when compared to last year.
Metro Areas with Most Hiring Demand by Super Bowl Advertisers – Past 90 Days