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Marketing Managers: Most Important Skills & Hiring Demand

What skills are in highest demand for Marketing Managers? How strong is hiring demand in this sector?


Our friends at Wanted Analytics bring us the following data:


Across the US, marketing budgets are expected to grow in 2012. Consequently, hiring demand for Marketing professionals will likely increase, as well. We wanted to take a look at the most demanded skills in Marketing Manager job ads to get some insight into the types of candidates employers are looking to hire.


First, an update on general hiring demand: more than 24,000 job ads were posted online for Marketing Managers in February – a 17% increase from February 2011 and up 57% from 2010. In addition to the number of job ads being posted online for Marketers, the number of companies that are recruiting for this talent is growing – more than 7,200 different companies listed job openings online for Marketers last month.


Hiring Demand for Marketing Managers – 4 Year Hiring Trend


Hiring Demand for Marketing ManagersSource: WANTED Analytics


The most common tools and technologies (or skills) that Marketers are being required to have include:


  1. Microsoft PowerPoint
  2. Microsoft Office
  3. Customer relationship management (CRM)
  4. Search Engine Optimization (SEO)
  5. Microsoft Word
  6. Microsoft Excel
  7. Salesforce CRM
  8. Adobe Photoshop
  9. Web analytics
  10. Structured query language (SQL)

With this increase in hiring demand, Recruiters probably already know that these positions and skills will be difficult to recruit. Specifically, CRM, SEO, and SQL skills will be challenging for Recruiters. Our Hiring Scale™ shows that job ads for these skills stay online for an average of 42 days – or about 6 weeks. Locations that have seen high demand (like New York City) or fast-growing demand (like San Jose and San Francisco) are likely to see even longer recruiting time periods. Job ads in these locations can stay online for up to one full week longer than the national average, meaning that positions will cost more to fill and may go unfilled for longer periods of time.

This entry was posted in Employers, Hiring Trends & Data, Mountain Region: Mark Doyle, National: Ben Kertner, Niche: Ben Kertner, North Central Region: Lee Reynolds, North Eastern Region: Barry Markson, Promoting Yourself, Resumes & Resume Writing, South Central Region: Clint Bannerman, South Eastern Region: Brian Dillon, Western Region: Garrett Stenson. Bookmark the permalink.