CRM skills are in high demand and growing.
Wanted Analytics brings us the data:
We’ve noticed that more and more jobs ads that include requirements for customer relationship management (or CRM) skills. Below, we reviewed the hiring demand for this skill set, what jobs need these skills, and how easy- or hard-to-recruit these skills are likely to be.
Overall hiring demand for CRM skills has been growing. In February, over 24,000 online job ads required customer relationship management skill sets. This represents a 65% increase in demand for people with this knowledge and experience compared to February 2011, one year ago. It is also up 137% versus February 2010 and more than 200% since the same month in 2009.
Hiring Demand for CRM Skills in the US – 4 Year Hiring Trend
The growth in hiring is seen business-wide since employers not only realize the importance of customer satisfaction, but also as they see their employees connecting with consumers through new channels. These skills are not only being seen for employees that directly interact with consumers (like sales or service jobs), but also highly demanded in technical occupations that build CRM software as well as positions that use CRM programs. The most common occupations to include CRM skills as a requirement during February were Computer Systems Analysts, Computer and Information Systems Managers, Marketing Managers, Sales Representatives, and Management Analysts, all of which have seen double-digit year-over-year growth in demand.
Customer relationship management skills are required in jobs nationwide, but the 10 metropolitan areas with the most ads that specify these skills are below. The greatest growth was in Dallas, Texas where the volume of job ads in Dallas more than doubled in February 2012 compared to February 2011.
Metropolitan Areas with Highest Number of Job Ads that Require CRM Skills
As hiring continues for jobs that require in-depth knowledge of CRM tools and technologies, companies sourcing for these positions are likely to find them difficult-to-fill. Our Hiring Scale™ shows that Recruiters in Washington, DC are currently experiencing some of the most challenges when recruiting candidates with these skill sets. Since hiring is out-pacing the local talent supply, employers in this area are likely to compete heavily to attract potential candidates and experience a longer time-to-fill than other areas across the United States. In fact, Recruiters in this location keep job ads online for an average of 6.5 weeks.
Hiring Scale for CRM Skills in Washington, DC
In comparison, the Hiring Scale also shows that the best markets for recruiting potential candidates with customer relationship management experience are Hot Springs (AR), Jefferson City (MO), and St. Cloud (MN). Lower hiring demand in these areas, coupled with larger talent supply, means that Recruiters are likely to fill job openings in as few as 4.5 weeks, which is 2 weeks faster than Washington, DC.
Best Markets to Advertise Jobs for CRM Professionals