Ever heard of this word? Ever heard of this as a business strategy? It may lead to your next job.
Wanted Analytics brings us the details:
Is “gamification” just a buzzword or should we expect to see this in online job ads? Gamification is a growing business strategy since it is used for both customer and employee engagement encouraging game-like behavior in ordinary activities. NBC Universal’s USA Network is one example of this growing trend. They presented a game-like reward program for the Psych TV show that resulted in a 130% increase in page views and 40% increase in return visits to the show’s site.
According to Brian Burke, Research Vice President at Gartner Group, “Gamification could become as important as Facebook, eBay or Amazon… By 2014, more than 70% of Global 2000 organizations will have at least one “gamified” application.” Burke goes on to say that gamification is positioned to continue trending in popularity over the next 5 years.
Based on this, we took a look at the recent online job ads for gamification.
Gamification is starting to appear in online job listings. Over the past 3 months there have been 219 job ads posted online for this and a 313% increase year-over-year. Currently our candidate supply data shows there are about 600 job candidates in the workforce with gamification credentials, about 100 employers hiring for this specification, and about 90 employers that have recently hired.
Online Job Ad Growth for Gamification
Top 5 Job Titles for Gamification:
- Account Executive
- Social Marketing Manager
- Community Marketing Manager
- Web Developer
- Director Loyalty Programs Customer Engagement
Cities with the Most Job Ads for Gamification Skills:
- Redmond, WA
- San Francisco, CA
- New York, NY
- Los Angeles, CA
- Chicago, IL