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Skilled in Marketing? There’s a job for you…


Marketing has recently been a growing sector of the economy. The profession and its skills and requirements are constantly changing and as a result the demand for marketing professionals has continued to grow as WANTED Analytics points out in this article.


Hiring demand for Marketing Managers continues to grow. In May of 2013, there were over 101,000 jobs available online for marketing professionals. This is a 12% year-over-year growth from May 2012, and up more than 160% over the past 4 years. With new marketing strategies and channels emerging, the required skills in these jobs are constantly evolving. Today, we wanted to take an updated look at the most commonly required skills in marketing job ads.


Below are the 15 of the most in-demand tools, technologies, or skills for marketing jobs in the US:



  1. Product development/management
  2. Business development
  3. Project management
  4. Analytical skills
  5. Product marketing
  6. Market research
  7. Marketing strategy
  8. Sales experience
  9. Marketing communications
  10. Strategic planning
  11. Customer account management
  12. Customer relationship management (CRM)
  13. Digital marketing
  14. Online advertising
  15. Product strategy

With “product” related skills listed above several times, it’s probably not surprising that product marketing job titles are among the most commonly advertised. Senior Product Manager, product Manager, Product Marketing Manager, and Product Development Manager all appear within the 10 most in-demand job titles for marketers.


Source: WANTED Analytics

This entry was posted in College Students & New Grads, Employers, Engineering, Executive Level, Health Care, Hiring Trends & Data, Information Technology, Job Searching, Mountain Region: Mark Doyle, National: Ben Kertner, Niche: Ben Kertner, North Central Region: Lee Reynolds, North Eastern Region: Barry Markson, South Central Region: Clint Bannerman, South Eastern Region: Brian Dillon, Uncategorized, Western Region: Garrett Stenson. Bookmark the permalink.