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Director, Marketing in Sunnyvale

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Job Ref:  313160379
Employer:  Network
Company Name:  Pharmacyclics
Industry:  Sales
Job Type:  Full Time
State:  California
City:  Sunnyvale
Zip Code:  94085
Job Description:

General Position Summary: The Director, Marketing will be responsible for contributing to the commercial development of the brand in partnership with various functional groups to achieve financial objectives. The candidate will lead a team to drive the development and execution of strategy and promotions for IMBRUVICA® to optimize current indications. This includes a focus on developing strategies and tactics for three of the approved indications for IMBRUVICA (mantle cell lymphoma) MCL, WM (Waldremstom macroglobulinemia) and (chronic graft versus host disease) cGVHD. The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables. This is an excellent opportunity for an experienced leader seeking to join a high performing team committed to making a difference for patients. Core Job Responsibilities: * Develop and implement marketing strategies that optimize the current indication of IMBRUVICA * Champion and drive the use of local customer and field insight in strategic and resourcing decisions across the organization * Develop and execute US commercial launch strategies * Work Cross functionally on integrated launch teams to represent commercial perspective and ensure launch success * Work effectively with other Internal indication leads as well as with external marketing partners to optimize indication as well as overall product success * Develop innovative analytical practices to create and sustain competitive advantage * Ensure process and analytic resources are in place to establish KPI's, measures, and return on marketing investments * Develop and review key marketing materials * Serve as key marketing partner with forecasting ensuring the development of key assumptions based on the strategic plan * Work with multiple vendors to execute overall strategic business plans * Serve as key liaison with cross-functional departments including market research, legal, regulatory, medical affairs, payor marketing, corporate compliance, consumer marketing and IT * Lead projects through the legal, regulatory, and medical review process * Leading a team and fostering an environment of innovation, creativity, development and results * Own the learning and development pathways and career paths for team members * Develop and manage program budgets and develop metrics to ensure success of the programs Education and Qualifications: * Bachelors Degree or equivalent; an advanced science or business degree such as a PharmD, PhD or MBA is preferred * A minimum of 8+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting hematology or oncology products * High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences * Demonstrated track record of increasing responsibility within sales and marketing * Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment * Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution * Experience working closely with field sales organizations to implement marketing programs with measurable business impact * Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners - move up * Ability to effectively manage multiple competing priorities * Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues * Experience with a subpart H, US product launch is preferred * Strong interpersonal skills * Excellent oral, written and presentation skills * Experience with the management of budgets and vendors * Ability to translate strategic vision into tactical action, identify the highest impact ideas and plans and focus efforts by resource allocation * Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives * Ability to travel approximately 30% of the time Equal Opportunity Employer Minorities/Women/Veterans/Disabled #LI-SB1 Equal Opportunity Employer Minorities/Women/Veterans/Disabled